Search Engine Optimization (SEO) is the process of making your website as visible and friendly as possible to popular search engines like Google, Yahoo and Bing. Weebly SEO is an important marketing tool for driving traffic to your site.
SEO helps your website appear prominently on the search engine results pages for relevant keywords, so people searching for these keywords will visit your site. Good SEO strategy will provide you with a steady stream of quality traffic to your site and should help grow your audience, drive sales and increase interaction with your content over time.
Building a Weebly SEO Strategy
Every Weebly SEO strategy starts with keywords. Begin thinking about which keywords you would like to appear for on search engines. Try to think of the 10 to 20 keywords or keyword phrases. Find inspiration from the products you sell, issues discussed on your blog, ideas your website covers, topics around your business or even problems you’ve solved for customers.
Try to get into the mindset of the typical person who is going online to find your website — how would they search, what kind of keywords or phrases would they use to describe your site? Double check your ideas by entering them into the Google Keyword Planner to see how many people search for them each month.
Once you have finished brainstorming, you will have a list of keywords and keyword phrases. For certain keywords, you may already have pages on that theme, so you can optimize those pages towards that search. Often, you may find that you have no existing content on important keywords or keyword themes. This means it might be time to build some new pages (or start blogging) to help people who are searching this way discover you.
Next, make it easy for Google’s search “spiders” to crawl your website’s pages and understand what they are about. This means writing great content on your site about those topics, but also optimizing key elements of your site for keywords. The most important basic elements to start with are titles, descriptions and custom URLs for each of your website pages.
For the page title think about creating an engaging, short sentence that describes the content of the page and utilizes one or two of your most important keywords. This title (often referred to as the Title Tag) shows up as your headline in search results. Google displays between 50-60 characters of the title tag in search so keep it around that length.
In addition to page titles and descriptions, clean URLs make it easier for visitors to share and link to your site. Keywords in your site URLs also serve as a ranking factor. It’s important not to stuff URLs with keywords, you want your links to be short and descriptive and based on the content of the page.
Weebly SEO Page Titles, Descriptions and URLs
Weebly SEO optimization for page titles, descriptions and URLs is available directly in the editor for each type of page and site that you build.
Page Titles and Descriptions
Steps to edit Page Titles and Page Descriptions in the Editor:
- Standard Pages: From the pages tab click on the Page you want to edit then Advanced > Page Title and Page Description
- Blog Posts: While editing an individual blog post go to Post Options > Advanced > SEO Post Title and SEO Post Description
- Storefront: From the Store tab click Storefront > Advanced Options > SEO Page Title and SEO Description field
- Product Pages: From Store tab Products > Product you want to edit > Advanced Options > SEO Page Title and SEO Description
In Settings > General > Site Title make sure to uncheck the box for “Show title on top of your pages” or else your site name will append to all Page Titles.
Here are the ways you can edit URLs:
- Standard Pages: From pages tab click on the page you want to edit then the Page Name field. The name of your page will rollup into your
- Blog Posts: While editing an individual blog post go to Post Options > Advanced > Permalink after you’ve published the post (default URL pulls from headline of post)
- Storefront: From store tab click Storefront > Advanced > Category Permalink.
- Product Pages: From store tab Products > Product you want to edit > Product Permalink
Once you start working on a Weebly SEO project, it can take a few weeks or even months for changes and additions to take effect in search results, so it’s worth making a record of typical keyword search positions before you do any SEO work and then to review these regularly to track your progress.
There are more advanced Weebly SEO opportunities in Editor including 301 redirects, alt image tags and SSL, along with automated SEO features that come with any published site including mobile optimization, sitemap, robots.txt, rich snippets on product pages and more. There’s a lot to share, so let us know what SEO topics you’d like to know more about or what Weebly SEO features we should add to the Editor or App Center.
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