I shall be pardoned for speaking more directly of the two magazines in question. Having in neither of them any proprietary right ; the objects of their worthy owners, too, being at variance with my own ; I found it not only impossible to effect anything, on the score of taste, for their mechanical appearance, but difficult to stamp upon them internally that individuality which I believed essential to their success. In regard to the permanent influence of such publications, it appears to me that continuity and a marked certainty of purpose are requisites of vital importance; but attainable only where one mind alone has at least the general control. Experience, to be brief, has shown me that in founding a journal of my own, lies my sole chance of carrying out to completion whatever peculiar intentions I may have entertained.
These intentions are now as heretofore. It shall be the chief purpose of the magazine proposed, to become known as one wherein may be found at all times, on all topics within its legitimate reach, a sincere and a fearless opinion. It shall be a leading object to assert in precept and to maintain in practice the rights, while in effect it demonstrates the advantages, of an absolutely independent criticism : — a criticism self-sustained ; guiding itself only by intelligible laws of art ; analyzing these laws as it applies them ; holding itself aloof from all personal bias, and acknowledging no fear save that of outraging the Right.
There is no design, however, to make the journal a critical one solely, or even very especially. It will aim at something more than the usual magazine variety, and at affording a fair field for the true talent of the land, without reference to the mere prestige of name or the advantages of worldly position. But since the efficiency of the work must in great measure depend upon its definitiveness, The Stylus will limit itself strictly to Literature Proper, the Fine Arts and the Drama.
In regard to what is going on within the limits assigned, throughout the civilized world, it will be a principle object of the magazine to keep its readers really au courant. For this end, accurate arrangements have been made at London, Paris, Rome and Vienna. The most distinguished of American scholars has agreed to superintend the department of classical letters. At all points the most effective aid is secured.
In the matter of mechanical execution it is proposed to surpass by very much the ordinary magazine style. The Stylus will include about 100 royal octavo pages per month ; forming two thick volumes per year. The paper will be of superior texture ; the type bold and clear. The price will be Five Dollars per annum, in advance. The provision in respect to advance payment, however, is meant only as a general rule and in reference to the magazine when established. In the commencement, the subscription will not be considered due until the issue of the third number.
[This prospectus appears as a photographic facsimile in the John Reilly, John Henry Ingram's Poe Collection at the University of Virginia, Charlottesville: The University of Virginia Press, 1994, p. 104 ]
[The American scholar referred to is Professor Charles Anthon (1797-1867). Poe clearly identified him in a letter to George W. Eveleth, "The 'most distinguished of American scholars' is Prof. Chas. Anthon, author of the 'Classical Dictionary'." (E. A. Poe to G. W. Eveleth, February 29, 1848). Two years before, Poe had written to Mrs. Sarah J. Hale, "Professor Chas. Anthon has agreed to take charge for me of a Department of Criticism on Scholastic Letters. His name will be announced" (E. A. Poe to S. J. Hale, January 16, 1846).]
[S:1 - Fac Reilly, p. 104.]